One of the stipulations given by this healthcare consultant was we must use her favorite color — purple. This modern, bordering on futuristic, mark was in keeping with how she perceived her business philosophy.

Did you see the subtle "L" in this mark representing the first letter of this client's company name? Did you also notice that this mark resembles a louver-like lighting fixture? How clever of you — and us.

When this not-for-profit came to us, they had yet to hold their first camp. They had only one request for their logo — it had to include a rainbow. A symbol of hope to them, it is now a symbol to over 300 children who have attended their grief camps.